GRAPHIC DESIGN
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JASONMELIA.COM BRANDING GRAPHIC DESIGN
BRANDING DESIGN TO REPRESENT DIGITAL MARKETING
AVISTA GRAPHIC DESIGN
GRAPHIC DESIGN FOR SOCIAL MEDIA
For the Avista website, the graphic design process was focused on creating a visually appealing, user-friendly, and professional online presence that aligns with the brand’s values and services.
Understanding the Brand and Objectives
- Brand Analysis: The first step was to understand Avista’s mission, values, and target audience. As a company offering services, the design needed to reflect their professionalism, trustworthiness, and commitment to providing excellent customer experiences.
- Goals: The design had to convey clear messages about the services offered while ensuring that the design was modern, clean, and approachable.
Choosing Colors and Typography
- Color Palette: I selected a color palette that represented Avista’s brand identity. Soft blues and whites were chosen to convey trust and professionalism, with accent colors that created a sense of balance and clarity.
- Typography: I chose modern and readable fonts to ensure legibility across all devices. The font choices were aligned with the brand’s tone—clean, easy to read, and professional.
4. Visual Elements and Graphics
- Logo Integration: The design incorporated Avista’s logo prominently in the header and footer for consistent brand recognition.
- Custom Graphics and Icons: I designed custom icons and illustrations that aligned with the services provided. These graphics were designed to make the site feel unique and visually appealing, while clearly communicating the brand’s services.
- Images: Stock images were selected carefully to reflect the nature of Avista’s business. Images were chosen to ensure they resonated with the target audience while adding vibrancy and visual interest to the design.
5. User Experience (UX) Design
Navigation: The site’s navigation was streamlined to make it intuitive and simple, ensuring users could quickly find information.
- CTAs and Buttons: I designed clear, prominent buttons for actions such as “Get in Touch,” “Learn More,” and “Our Services,” using contrasting colors to draw attention without overwhelming the visitor.
- Content Layout: Text-heavy areas were balanced with sufficient white space, creating a clean design that was easy to scan.
6. Testing and Final Tweaks
- User Testing: Once the initial design was completed, I conducted testing across multiple devices and browsers to ensure consistent performance and appearance.
- Feedback and Refinements: Based on client feedback, I made refinements to certain design elements such as adjusting button sizes, tweaking color contrasts, and enhancing some of the visual elements for greater impact.
7. Launch and Handover
- After final approval, the design was handed off to the development team, with all assets optimized for web use, including responsive layouts, images, and icons.
- I continued to offer support post-launch to ensure everything was functioning as expected and that the design provided the intended user experience.
CATAFILAPROD BRANDING GRAPHIC DESIGN
WEBSITE BRANDING DESIGN
Designing Graphic Work for Catafilaprod.eu – An Extreme Death Metal Label in Ireland
When I was approached by Catafilaprod.eu, an extreme death metal label based in Ireland, to design their graphic work, I knew the design needed to reflect the intensity and raw energy of the music they represent. Here’s a breakdown of how I approached the project:
1. Understanding the Brand Identity
The first step in creating any design is understanding the essence of the brand. Catafilaprod.eu is focused on extreme death metal, a genre known for its brutal, dark, and visceral sound. The label wanted visuals that mirrored these qualities while also capturing the underground, rebellious spirit of the scene. I took time to understand the ethos of the label—how they represent the artists, the values of the community, and the impact they want to have on the scene.
2. Concept Development
With the label’s dark and aggressive identity in mind, I began conceptualizing ideas that would communicate the power of extreme death metal. I gathered inspiration from various elements of death metal culture: chaotic typography, visceral imagery, and dark, otherworldly themes. The concept was to create visuals that were disturbing, abstract, and energetic, while still maintaining a certain level of artistry that represented the depth of the music.
3. Design Elements
- Color Palette: I opted for a heavy, dark color palette consisting of black, deep reds, and muted metallic tones. These colors evoke aggression, danger, and darkness, fitting the genre and tone of the label.
- Typography: For the typography, I used jagged, distorted fonts that resemble the chaos of extreme music. These fonts had sharp edges and irregular shapes, symbolizing the unpredictability and aggression of death metal.
- Imagery: I incorporated abstract illustrations, skulls, decayed organic elements, and chaotic compositions to evoke a sense of disarray and brutality. These visuals were drawn in a way that was almost nightmarish—conveying the sense of a world under constant turmoil.
- Textures: To add depth and dimension, I experimented with textures such as distressed grain, grunge effects, and gritty overlays. This helped make the designs feel organic and raw, rather than polished or synthetic.
4. Integration with Music
To ensure the design was in harmony with the music, I listened to samples from the label’s artists. This was crucial in understanding how to complement the music’s aggression and intensity visually. For album covers and promotional material, I made sure the visuals didn’t just stand alone but felt like an extension of the music itself.
5. Execution
Using Adobe Photoshop, Illustrator, and other design tools, I combined hand-drawn elements with digital manipulation. I created high-contrast compositions, playing with the negative space to evoke tension and chaos. I layered textures and patterns to give the designs a raw, gritty feeling. Each piece was crafted to give an unsettling, intense visual experience that matched the tone of the music.
6. Finalizing the Artwork
After refining the compositions, I ensured that the final designs worked across various formats—be it digital artwork, album covers, merchandise, or promotional materials. This versatility was key for Catafilaprod.eu, as they needed designs that would work across multiple platforms and mediums.
7. Feedback and Revisions
After presenting the initial designs, I worked closely with the Catafilaprod team to refine the artwork. Their input was invaluable, and I made adjustments to ensure the designs resonated with their audience. This collaborative process helped fine-tune the final pieces into something that truly represented the label’s spirit.
In the end, the graphic work I created for Catafilaprod.eu not only captured the essence of extreme death metal but also reinforced the brand’s commitment to showcasing raw, powerful, and unapologetic music.
DME PROMOTIONS EVENT POSTERS
DME PROMOTIONS EVENT POSTERS
Designing Graphic Flyers and Posters for Gigs on Social Media with DME Promotions
One of the most exciting projects I worked on for DME Promotions was creating graphic design flyers and posters for their live gigs and events, specifically designed for social media promotion. The objective was to create visually compelling designs that captured the energy of the live events and engaged social media users, driving ticket sales and awareness for each gig.
Here’s a breakdown of my approach:
Social Media-Optimized Designs: Understanding the importance of standing out in social media feeds, I designed eye-catching flyers and posters with optimized sizes and formats for various platforms such as Instagram, Facebook, and Twitter. The designs were tailored for both organic posts and paid ad campaigns, ensuring they looked great across different device screens.
Dynamic, Event-Specific Visuals: Each gig had its own unique vibe, so I ensured the designs captured the specific energy of the event. From bold colors and graphic elements to incorporating imagery that resonated with the genre or theme of the gig, the goal was to spark excitement and curiosity. Whether it was a rock concert or an electronic dance event, the visuals matched the vibe.
Clear and Engaging Messaging: I made sure the key event details—such as the artist line-up, date, time, venue, and ticket info—were clearly visible and easy to digest at a glance. I also used attention-grabbing call-to-action phrases like “Get Your Tickets Now!” or “Join Us for a Night of Music!” to encourage users to take immediate action.
Shareability and Engagement: Since social media thrives on sharing and interaction, I designed the flyers and posters to be both visually appealing and shareable. I incorporated bold typography and striking visuals that encouraged followers to share with their networks. Additionally, I included social media handles, event hashtags, and interactive elements that made it easy for users to engage with the post.
Promotion-Ready for Ads: In addition to creating designs for organic social media posts, I also created versions optimized for paid advertisements. I focused on strong visuals and compelling copy to maximize the click-through rate, ensuring that the gig’s promotion would reach a wider audience and generate ticket sales.
The result? A series of gig-specific flyers and posters that not only captured the essence of the live events but also stood out in social media feeds. The designs led to increased engagement, ticket sales, and social buzz for the events, helping DME Promotions reach a wider audience and build excitement around their gigs.
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